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Goldsmiths, University of London, MA, Promotional Media: PR, Advertising and Marketing

Goldsmiths, University of London
 United Kingdom

 

Study mode Start date Duration
Full-time Se years: 1

This exciting new degree offers you the opportunity to study public relations, advertising and marketing from media, cultural and sociological perspectives; exploring the inter-relations between promotional professions, the media and society. The core modules include two full modules and two half-modules taught in the Department of Media and Communications. These modules will explore public relations, advertising and marketing as inter-related professional disciplines, drawing on theoretical and professional debates. They will also offer introductions to media and cultural theory at the overlaps between the promotional professions, media and society. This is not a business studies-style MA; instead you'll take a rigorous, academic approach to promotional media and the uses of media in contemporary campaigns. The syllabus combines wider social theory with practical considerations and current issues. In addition, you may choose 30 further credits of options from a wide range of theoretical and practice-based modules within the department or elsewhere within Goldsmiths.

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The University is based on a single-site campus within London’s vibrant New Cross, just minutes from the heart of this great global city, home to major cultural landmarks including the National Theatre and Tate Modern. New Cross is a vibrant area in South East London that's situated just 10 minutes by train from London Bridge. Described by The New York Times as a hub of creative talent, the area has a thriving music and arts scene, fantastic restaurants, buzzing cafes, and a genuinely diverse and eclectic population.