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Birmingham City University, BA (Hons), Advertising and Management

Birmingham City University
 United Kingdom

 

Study mode Start date Duration
Full-time n/a years: 4
Full-time n/a years: 3
The advertising pathway is to prepare students for a career in advertising, equipping them with the practical skills required to make an immediate impact and the conceptual framework to make a long-term difference; the management pathway first establishes a foundation of management and organisational theory and practice, and then proceeds to adopt a critical questioning approach, through exploring, analysing and evaluating key issues and challenges facing managers and organisations today; the links between theory and practice are critically examined, to help to develop strong working relationships, and so enhancing performance; this course is offered at the main campus.

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