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Zuyd University of Applied Sciences, BBA, International Business


Study mode Start date Duration Fee international Fee UK/ EU Fee study period Year of study
Full-time Sep years: 4 €7850 €1071 Academic year 2021 - 2022

International Business is a four-year Bachelor degree study programme, which focuses on a wide range of subjects that are related to doing business internationally such as marketing, management, finances, economics, law and foreign languages.

The central theme of the International Business study programme is doing business across borders. It prepares its students for an international career, in multinationals as well as SMEs. Students acquire broad knowledge of the disciplines which deal with international business. During the final stage of their studies students specialise in one of the following disciplines: strategic marketing, strategic management, international finance or supply chain management. Specific attention is devoted to IB students mastering multiple languages, international and European law, presentation techniques,  research skills, and intercultural competences.  

The best students in the programme are offered a chance to participate in the so‐called IB‐ Language and Culture lines that are derived from the geographical areas that IB wants to focus on (Europe, Russia, East Asia and Latin America). Intercultural and language skills have to become the student’s unique selling point for a better position on the labour market among other students of International Business, Economics, Marketing etc.

The programme is thematic. This means that all modules are focused on themes that are closely linked to real-life business practices. You will work on projects that are based on realistic business processes. Openness, innovation and practical orientation play a prominent role within the study programme. IB offers a global platform to the ambition of its students, alumni, employees, partners and other stakeholders. 

In the 3rd year you can follow a pre-master programme that prepares you for a university master degree at Maastricht University.

As for career opportunities, the graduates are able to apply their knowledge in the positions like:

  • International Account Manager
  • Marketing Manager
  • Financial Manager / Analyst
  • Business Analyst
  • Sales Manager
  • Customer Relationship Manager
  • PR Officer / Trade Consultant
  • Export Manager
  • Logistics Manager
  • Supply Chain Manager


Other courses at Zuyd University of Applied Sciences


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Zuyd is based in Heerlen, Sittard, and Maastricht. The university has eleven locations in these cities. Its strategic location in Europe (on the border with Belgium and Germany) offers unique opportunities for students and businesses. Big cities like Aachen, Cologne, Brussels and Antwerp can all be reached within an hour. This facilitates getting an international internship at one of the numerous international businesses or doing an exchange program at one of its partner universities in the region.