The course includes the study of food supply chains in the United Kingdom and in selected international markets; marketing principles for the food industry; consumer food purchasing behaviour; food channel theory; and UK and international food retailing; corporate social responisbility and ethics in the food sector are key elements of students' work; in addition to specialist studies in food marketing management, students study key strategic management and business topics in areas such as finance, marketing and e-business; a major project provides students with an opportunity to work on a current food marketing issue, which may be commissioned by an internal or external client; students complete a 16,000 word dissertation.
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