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IU, BA, International Marketing Management

IU
 Germany

 

Study mode Start date Duration Fee international Fee study period Year of study
Full-time Jan, Sep years: 3 €5690 Academic year 2017

Whether in an agency, a consulting firm, a marketing department within a company or directly with an internet service provider – creative marketing specialists are in high demand everywhere. This means that virtually every company – nationally and internationally – is a potential employer for you. This sector, particularly in the digital economy, is growing steadily and consequently offers great career prospects.

The International Marketing Management degree programme has a business administration focus, and is at the same time practice oriented and of high topical importance: Case studies, group projects, field trips and an integrated internship ensure direct practical relevance.

During your studies you can choose one of the following specializations:

  • Online marketing 
  • Communication
  • Sales

Career prospects

University graduates with relevant knowledge in the area of marketing are sought after virtually everywhere: in agencies, companies from every sector that operate nationally and internationally, and consulting firms.

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Location

The IUBH School of Business and Management is located in Bad Honnef in the historic St. Anno Park, a large park in the middle of the town centre of Bad Honnef. Restored old buildings combined with modern architecture provide the campus with an atmosphere that in itself is an invitation to study.

The nearest international airport is located in Cologne/Bonn. From there you can come directly to the IUBH School of Business and Management by car or taxi or train.