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Coventry University, BA (Hons), Advertising and Marketing

 United Kingdom


Study mode Start date Duration
Full-time October years: 3
Full-time October years: 4

A sound knowledge of these complementary disciplines will enable you to fully understand your consumers and design creative communications which ensure they choose your brand over competitors.

Why choose this course?

The combination of advertising and marketing brings together two specialist subjects, providing you with a sound underpinning of marketing communications techniques and an insight into consumer psychology and behaviour. This course aims to equip you with the expertise you need to understand the multi-faceted worlds of advertising and marketing and to take advantage of the wealth of exciting opportunities for graduate careers. It will offer you the opportunity to explore brand and corporate communications, creative advertising and global marketing as well as creating your own advertising and marketing campaigns.

If you choose this course you will benefit from:

  • current accreditation from the Chartered Institute of Marketing (CIM) and the opportunity to complete the CIM Professional Diploma in Marketing;
  • a specialist honours degree in advertising and marketing;
  • excellent teaching by experienced lecturers who are research active, publish in top national and international journals and incorporate this into their teaching;
  • the opportunity to spend a year on a paid business placement in the UK or overseas (subject to application). Previous placements have included such companies as IBM, Microsoft, Hewlett Packard, Procter and Gamble, L’Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot;
  • guest talks from academic experts and industry professionals;
  • the opportunity to participate in international visits such as Study China and the Marco Polo Programme;
  • studying at a business school which is a member of the European Foundation for Management Development (EFMD) and the Association of Business Schools (ABS).

How this course will enhance your career prospects? 

Previous graduates have secured exciting and rewarding jobs in the UK and overseas in marketing areas including advertising, sales, marketing and brand management in leading blue chip companies. Other students have gone on to postgraduate academic study.

We positively encourage you to undertake a year in business or a summer internship. This business experience gives you a significant advantage in the graduate job market making you a stronger and more appealing candidate for many high-profile companies.

Our course is one of only a few courses in the UK that is currently accredited by the CIM for a Dual Award. This means that in the final year of your degree you can also work towards achieving the CIM Professional Diploma in Marketing, so graduating with an enhanced qualification that is highly sought after by employers.

Coventry University is commited to preparing you for your future career and giving you a competitive edge in the graduate job market. The University's Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.

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Coventry is only one hour’s train journey away from London, less than 20 minutes from Birmingham and 45 minutes from Oxford. You will find everything you would expect from a vibrant ultra-modern city and, because of the university’s city centre location, everything is within walking distance.