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University of York, MSc, Global Marketing

 United Kingdom

 

Study mode Start date Duration Fee international Fee UK/ EU Fee study period Year of study
Full-time Sep years: 1 £21890 £10440 Academic year 2020 - 2021

The MSc Global Marketing at The York Management School (TYMS) is a masters programme specialising in the global business context. Students on this course study a range of subjects on topical and exciting marketing areas including Global Marketing, Social and Ethical marketing, Digital Marketing and Brand Management.


The programme provides students with the academic knowledge and skills to enable them to pursue marketing careers in the global private, public and not for profit sectors. Graduates of the MSc Global Marketing programme at TYMS are currently working at companies such as Coca-Cola, Philips, EPSON, Procter & Gamble, Unilever and Ogilvy & Mather.


The MSc Global Marketing is different from other marketing masters in its specific global orientation within marketing and its cohort-specific, research-informed teaching delivered by both leading researchers and industry experts. The staff involved in this programme are members of the Marketing Group at TYMS as well as of the Centre for Evolution of Global Business and Institutions (CEGBI), a world-leading centre on research in global branding based at TYMS.

The York Management School is ranked 10th in the Times Good University Guide.

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Location

York is regularly voted one of the best places to live and visit in the UK. The city was named the best place to live in Britain by The Sunday Times 2018. Our excellent cafés, restaurants and bars, innovative industries and mixture of modern and medieval architecture propelled it to the top of the list. With a population of 200,000, it’s big enough to feel lively but small enough to feel like home.

York is situated only 2 hours away from London and 1 and a half hours away from Manchester by train. The city benefits of some of the best train connections in the country, linking York to every corner of the UK.