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| Study mode | Start date | Duration | Fee international | Fee study period | Year of study |
|---|---|---|---|---|---|
| Full-time | n/a | years: 1 | £16250 | Academic year | n/a |
Digital Marketing, both in terms of the use of transactional data and digital communications is totally pervasive in marketing today and consequently there are demands for new knowledge and skills by marketing professionals. This is a constantly changing landscape and it presents marketers with both challenges and opportunities. For example, online advertising is now a significant channel, social media have captured a huge percentage of users' time spent online and video has now become a common element of the online media mix.
This programme will introduce you to the latest developments in digital and data based marketing being well grounded in current research and professional advances in these areas. It is particularly innovative and relevant to the ongoing changes in ICT and Internet platform developments. Industry standard software will be demonstrated and used as part of the programme.
This MSc reflects the needs of students who are living in, and intend working in, the digital economy and will provide a breadth of knowledge and skills in key digital marketing disciplines that are in great demand from employers. It is particularly suitable for students who have previously studied marketing at undergraduate level and who wish to develop a deeper understanding of the tools and techniques available to marketers today.
Southampton is located on the South coast of England, close to the New Forest and the Isle of Wight. Just over one hour by train from London. The main campus is bordered by the beautiful Southampton Common - over 300 acres of managed woodland - creating the perfect combination of a thriving natural environment and a bustling, cosmopolitan city. One of the UK's top 10 retail destinations, a busy port and sailing centre, and one of the safest places to live in the UK, Southampton is a city that looks to the future with expectation and ambition. Excellent road, rail, sea and air links to the area enables students to travel extensively and always be flexible about transportation. Southampton Airport is located nearby, which is also beneficial for the international students. Moreover, especially for their students, University-owned bus service provides transport across the city.
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