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Queen Mary University of London (QMUL), MSc, Marketing

 

Study mode Start date Duration Fee international Fee UK/ EU Fee study period Year of study
Full-time Sep years: 1 £17800 £11450 Whole course 2017 - 2018

This programme will provide a comprehensive knowledge of issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena. It is ideal for both graduates and professionals who are interested in a career in marketing or who wish to widen their knowledge and competencies in this field.

Sustained by a rigorous social science-based approach, this programme explores both the theoretical and communications side of marketing and, in particular, how marketing can explain contemporary societal issues.

This programme is unique in its emphasis on the relationship between marketing and other social phenomena, such as elections and the culture of consumption.

Why study MSc in Marketing at Queen Mary?

The School of Business and Management has built a strong reputation for its distinctive approach, in particular its focus on the interdisciplinary nature of business and management.

The University concentrates on developing your communication and presentation skills, as well as your ability to offer insightful analysis and creative thinking. 

  • This programme will introduce you to the fundamental theories that underpin developments in marketing practice and strategy
  • It has a global focus: you will gain an understanding of the nature of global brands and their role in creating relationships in a global market
  • You will learn about qualitative and quantitative research methods and how to design marketing strategies
  • You will be taught by academics who have a global outlook on business.

Facilities

Students of the programme will have swipe card access to the following facilities:

  • Innovation Pod, which provides workspaces for individual learning;
  • Think Pod, which is an interactive collaboration space with presentation, recording and video conferencing facilities.
  • The QUBE Mac Suite, which is a workspace for student entrepreneurs providing 27-inch iMac computers with state-of- the art media creation and editing software.

You will have full access to the Business and Management School’s resources including datasets and accounting resources relevant to this programme. Students will use QMplus (online learning environment) to access their reading lists, lecture slides, discussion forums and assessment.  On arrival you will have a bespoke induction programme of activities and dedicated administrative support.

You will have access to The Learning Resource centre with 200 networked PCs and to Queen Mary’s comprehensive libraries, including the Postgraduate Reading Room, and The British Library can also be accessed as a research resource. 

Other courses at Queen Mary University of London (QMUL)

Photos

Queens Building. Mile End Campus Inside the ‘Blizzard Building’ Medical school lecture theatre Mile End Campus (around green building), and Royal London Hospital big blue building, home of our medical school), proximity to the City of London (another financial centre) Postgraduate accommodation. Mile End campus Lincoln’s In Field Campus (Postgraduate Law School in Holborn)

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Location

The University is situated in a vibrant and culturally diverse area of East London, close to both Shoreditch, a fashionable and creative media and web-technology centre; and the financial districts of the City and Canary Wharf.