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Study mode | Start date | Duration | Fee international | Fee UK/ EU | Fee study period | Year of study |
---|---|---|---|---|---|---|
Full-time | Sep | years: 1 | £17800 | £11450 | Whole course | 2017 - 2018 |
This programme will provide a comprehensive knowledge of issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena. It is ideal for both graduates and professionals who are interested in a career in marketing or who wish to widen their knowledge and competencies in this field.
Sustained by a rigorous social science-based approach, this programme explores both the theoretical and communications side of marketing and, in particular, how marketing can explain contemporary societal issues.
This programme is unique in its emphasis on the relationship between marketing and other social phenomena, such as elections and the culture of consumption.
The School of Business and Management has built a strong reputation for its distinctive approach, in particular its focus on the interdisciplinary nature of business and management.
The University concentrates on developing your communication and presentation skills, as well as your ability to offer insightful analysis and creative thinking.
Facilities
Students of the programme will have swipe card access to the following facilities:
You will have full access to the Business and Management School’s resources including datasets and accounting resources relevant to this programme. Students will use QMplus (online learning environment) to access their reading lists, lecture slides, discussion forums and assessment. On arrival you will have a bespoke induction programme of activities and dedicated administrative support.
You will have access to The Learning Resource centre with 200 networked PCs and to Queen Mary’s comprehensive libraries, including the Postgraduate Reading Room, and The British Library can also be accessed as a research resource.