Cardiff University, MSc, Strategic marketing

The MSc in Strategic Marketing is designed to provide you with the foundation for a successful career in marketing. You will study modules which cover the fundamentals of marketing including strategic marketing management, behavioural aspects of marketing, research in strategic marketing, integrated marketing communications, measuring marketing effectiveness, marketing and society, international marketing and digital media marketing.

This degree programme is accredited by the Chartered Institute of Marketing (CIM) for the CIM Dual Award. Students graduating successfully from Business Management (Marketing) are entitled to attain the CIM Professional Diploma in Marketing by studying for and passing two CIM assessments instead of the four normally required.

Why choose this course?

• You will be part of a community which is committed to delivering social improvement alongside economic development in the world’s first Public Value Business School.
• You will study at a Business School ranked 1st in the UK for research environment and 6th for research excellence (REF 2014).
• You will be a student of the only business school in Wales accredited by AACSB international (and one of only 5% worldwide).
• A live Marketing Project working with an organisation gives you the chance to apply their knowledge and skills to a real-life marketing issue.

Career prospects

Graduates from this course have gone on to careers in digital marketing, tourism marketing, advertising, product development marketing, customer relationship management, etc.