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Berkeley College, BBA, Marketing Communications

 United States

 

Study mode Start date Duration Fee international Fee study period Year of study
Full-time Sep years: 4 $25400 Academic year 2018 - 2019

The Marketing Communications program at Berkeley College is ideal for students who are interested in generating creative solutions to marketing problems through integrated communications. The program covers:

  • Market and consumer research
  • Strategic positioning
  • Creative development and execution
  • Media planning and execution across current traditional, digital, mobile, and social marketing vehicles


Why choose this program?

  • It provides a strong foundation in broader marketing principles, taking a 360° look at integrated marketing communications, along with a specialized focus on traditional and emerging marketing
  • Hands-on learning from accomplished instructors with professional marketing experience
  • Courses designed to develop the skills and abilities that are relevant in today’s marketplace
  • The ability to participate in, and make connections through, student chapters of industry associations such as the American Advertising Federation (AAF) and the Public Relations Student Society of America (PRSSA)
  • Valuable, practical experience through program-related, faculty-monitored internships or job-related assignments

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Location

The New York area is the heart of economic activity, offering close proximity to Fortune 500 firms, financial institutions, the New York Stock Exchange and major technology and consulting companies. New York is also considered a fashion capital.  Major design houses are also nearby.